NEEP
(New England Energy Efficiency Partnership)

 

We launched the first coordinated branding initiative for energy efficiency in the country  with our client, NEEP - a partnerhip of utilities throughout the northeast. The focus was on building awaeness of energy efficiencies with front-end load washers (Tumblewashers as we coined them), and ENERGY STAR flourescent bulbs. We won a national award for campaign results twice by the EPA.